A B O U T L E E
I've spent over 20 years building brands that people actually remember.
Not because I follow trends. Because I ask better questions, listen harder than most, and refuse to settle for work that just looks good on a screen.
I'm a creative director and brand strategist who believes that the strongest brands are built at the intersection of clarity and conviction, and that getting there takes both strategic rigor and genuine creative courage.
That's what Bold With Fire is built on.
What I Do
I partner with people and organizations who are ready to show up fully, and need a creative mind who can help them do it with intention. My work spans brand strategy, identity design, creative direction, and digital experience, from founding a brand from scratch to evolving one that's outgrown its current identity.
Every engagement starts with a real conversation. What you're building, why it matters, and who it's for. The design comes after that, and it's better for it.
Let’s Work Together
Whether you need collaborative strategy and support, a project estimate, or an ongoing creative partner who shows up as invested in your brand as you are, I adapt to fit what the work actually needs.
I'm equally comfortable leading creative direction independently or working alongside your in-house team. If you're looking for something more embedded, my creative consultation services are built for exactly that kind of deep, ongoing collaboration.
A G E N C Y E X P E R I E NC E
Creative Director, Brand Strategist, & Designer, Bold With Fire
2023 - Present
Art Director, FINE Design Group
2011 - 2023
Senior Design Lead, Gravitate Design Studio
2007-2011
Senior Designer, Reckon Branding
2005-2007
Senior Designer, Kleber & Associates
2002-2005
Graphic Designer, After Midnight Design
2000-2002
B R A N D E X P E R I E NC E