Guild Living

Brand, Identity, and Marketing Strategy
Role: Lead Designer
Agency: FINE

Guild Living is a UK based organization reinventing retirement and eldercare from the ground up. They place older people at the heart of communities with active, sociable lifestyles and wellbeing programs backed by academic research. As Lead Designer on the FINE branding team, I helped craft the brand from naming through identity, collateral, website, and guest experience strategy.

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