Hotel Del Coronado
Hospitality Brand Design
Role: Lead Designer
Agency: FINE
Hotel Del Coronado is a National Historic Landmark and cultural legend with over 130 years of history. As Lead Designer at FINE, I helped craft a consistent brand experience across all touchpoints. Work included new logos for the property and F&B outlets, wayfinding, marketing strategies, digital and print promotions, and awebsite. The brand evolved to reflect five distinct neighborhoods, each with unique accommodations and experiences, all wrapped in a sun kissed Southern California aesthetic.
