Canyon Ranch
Brand, Identity, and Marketing Design
Role: Creative Director, Lead Designer
Agency: FINE
Canyon Ranch is an iconic pioneer in integrative wellness. The brand underwent a full transformation. As Creative Director and Lead Designer, I designed and rolled out the strategy across identity systems, collateral, guest experience, digital displays, photo and video, website, merchandise, e-commerce, and two years of social media. Every element builds a cohesive brand bridging legacy and innovation.
