Caption by Hyatt
Brand, Identity, and Visual System Design
Role: Creative Direction, Brand Strategist, and Designer
Agency: RAY
This was another incredible project with Ray, rolling out what the Caption by Hyatt brand could truly be. The primary logo could not be touched, so we focused on the namesake: those moments of connection. With a modern aesthetic and youthful spirit, the brand welcomes those who look to discover something new. I crafted a new short form logo and identity system featuring talk bubbles, brackets, quote lines, and capsules that encapsulate a story for every stay. I also crafted supporting elements including typography and an updated color palette. These are the adventures that stay with us, where we get to write our own caption.
